Generation Z (also known as ‘true digital natives’) generally refers to people born between 1995 and 2009. For this younger generation of consumers, a good customer experience (or CX), is of great importance. It’s essential for companies to develop an omnichannel customer service strategy to ensure that interactions with consumers are quick and easy to execute.
Communication Business Avenue has been helping some of the world’s largest companies to integrate call center systems and digital communication tools for the past 16 years.
Recognizing that internet reputations mean something, they ensure that both negative and positive reviews are addressed. This new generation of customers values trust more than before and tends to do a lot of research on the internet before choosing a product or service.
If you put off tackling the new generation of consumers, you could be missing out on a major business opportunity. Gartner also states that more than 70% of Generation Z consumers are influencing their parents’ purchasing decisions.
CBA (Communication Business Avenue, Inc) is a software developer and worldwide systems integrator, innovating communication solutions since 2006. For more than 15 years, CBA has been providing Omnichannel Communication Solutions to help brands deliver excellent customer satisfaction.
5th Floor, YRP Center 1st Bldg,
Hikarinooka 3-4, Yokosuka City,
Kanagawa Prefecture,
239-0847, Japan
Tel: +81 46 821 3362
Email: info.apac@cba-gbl.com
ISO/IEC 27001:2013 Certified. Cert. No: GIJP-0161-IC | Privacy Mark Certification Cert. No: 10824320 (05)
ISO/IEC 27001:2013 Certified. Cert. No: GIJP-0161-IC
Privacy Mark Certification Cert. No: 10824320 (05)