4 Things You Need to Know About Gen Z Customers
Generation Z (also known as ‘true digital natives’) generally refers to people born between 1995 and 2009. For this younger generation of consumers, a good customer experience (or CX), is of great importance. It’s essential for companies to develop an omnichannel customer service strategy to ensure that interactions with consumers are quick and easy to execute.
- Earning trust
- Focusing on mutual relationships
- Enabling self-service
- Creating experiences, not products
Recognizing that internet reputations mean something, they ensure that both negative and positive reviews are addressed. This new generation of customers values trust more than before and tends to do a lot of research on the internet before choosing a product or service.
Focusing on mutual relationships
Creating an experience, not a product
If you put off tackling the new generation of consumers, you could be missing out on a major business opportunity. Gartner also states that more than 70% of Generation Z consumers are influencing their parents’ purchasing decisions.