{"id":7805,"date":"2022-06-17T21:21:16","date_gmt":"2022-06-17T21:21:16","guid":{"rendered":"https:\/\/cba-web-dev-01.cba-japan.com\/?p=7805"},"modified":"2023-02-27T21:48:57","modified_gmt":"2023-02-27T21:48:57","slug":"non-voice-customer-service-with-chat","status":"publish","type":"post","link":"https:\/\/cba-web-dev-01.cba-gbl.com\/non-voice-customer-service-with-chat\/","title":{"rendered":"Making Customer Service Non-voice Starts With Chat"},"content":{"rendered":"\t\t
1. What is Customer Service Non-Voice?<\/a> \u2018Non-voice customer service\u2019 simply refers to the use of channels that do not include spoken communication. What is the best channel to choose from among the many? Or which channel should we focus on in the future?<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t The current trend in customer service is the chat channel. Here are four reasons why companies are focusing on chat to drive the shift to non-voice.<\/span><\/span>\u00a0<\/span><\/p> Smartphone Searches<\/strong> Source: KDDI <\/span>Evolva<\/span>, “Actual Communication between Companies and Customers 2021 Edition.<\/span><\/span>\u00a0<\/span><\/em><\/p> This data also shows that the number of customers wishing to use the chat service is increasing each year.<\/span><\/span><\/p> R<\/span>etailers have been quick to react to this trend and are focusing on chat commerce, which leverages the chat channel.<\/span><\/span>\u00a0<\/span><\/span><\/p> No Longer Using Phones for Communication<\/strong><\/p> The main means of communication is shifting from telephone to chat such as popular 3rd party channels like Twilio SMS, Facebook Messenger, Instagram, Twitter, WhatsApp, Apple Business Chat and more. This is because chat is more convenient. It is used more than phone calls because both parties can communicate at their convenience and images, video, and voice can be sent easily.<\/span>\u00a0<\/span><\/p> The Call Center White Paper 2021 analyzes the current situation in which text-based communication is becoming the mainstream as follows.<\/span><\/p> \u201dThe center of non-face-to-face communication methods has already shifted from telephones to messengers such as e-mail, chat, and LINE. According to the results of a survey released in February 2021 by the Ministry of Internal Affairs and Communications, <\/span>\u00a0<\/span>Voice Communication Usage in Japan from the Perspective of Communication Volume – Usage in FY2021,” the number of domestic voice traffic communications in 2019 will decrease by about 17% compared to FY 2013. The overwhelming view is that this downward trend will accelerate.”<\/span>\u00a0<\/span><\/p> The analysis show<\/span>s that text-based communication is becoming more common than phone calls.<\/span><\/span>\u00a0<\/span><\/span><\/p> Working From Home Becomes More Widespread<\/strong> Higher Turnover in Customer Service Departments<\/strong> You may be thinking, “I want to start a chat operation, but where do I start? First, <\/span>let’s<\/span> get acquainted with the three chat channels necessary for non-voice chat operations.<\/span><\/span>\u00a0<\/span><\/p> Once you know the characteristics of these three channels, you will know what to implement according to your company’s needs.<\/span><\/span>\u00a0<\/span><\/p> AI Chatbot<\/strong> Areas where we recommend implementing AI chatbots are<\/span>\uff1a<\/span>product order reception, multilingual support, internal FAQs, and procedural reception in the shipping, medical, and insurance industries.<\/span><\/span>\u00a0<\/span><\/p> Manned Chat<\/strong> Companies that are recommended to implement <\/span>manned<\/span> chat are those that have already implemented chatbots and need to follow up, and those that want to <\/span>operate<\/span> a hybrid operation with chatbots.<\/span><\/span>\u00a0<\/span><\/p> Messaging<\/strong><\/p> Messaging is an asynchronous chat service that allows both parties to start a conversation at any time, even on a website, and to interrupt or continue the conversation whenever it is convenient. Furthermore, it is possible to continue a conversation started on a company website and continue it on popular 3rd party channels like Twilio SMS, Facebook Messenger, Instagram, Twitter, WhatsApp, Apple Business Chat and more<\/span>, for example, between different channels. However, since messaging is a new channel, be aware that customers may mistake it for a chat and expect an immediate response.<\/span>\u00a0<\/span><\/p> Messaging is recommended for cases where the customer has questions about a product, or asks questions about his or her registration information.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
2. Four Reasons to Start Non-Voice Customer Service with Chat<\/a>
3. Chat Channels Needed for Non-Voice<\/a>
4. Background of the Lack of Non-Voice in Customer Service<\/a>
5. Benefits of Introducing Chat for Customer Service<\/a>
6. Disadvantages of Introducing Chat for Customer Service<\/a>
7. Points to keep in mind when operating chat<\/a>
8. Characteristics of Chat Platforms Recommended for Non-Voice<\/span><\/span>\u00a0<\/span><\/a>
9. Final Thoughts<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tWhat is Non-Voice in Customer Service?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Typical non-voice channels include:<\/p>4 Reasons to Start Non-Voice in Customer Service with Chat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Chat is essential in non-voicing because of the widespread use of smartphones. It has become common for people to use their smartphones to search for information they do not understand. Customers are accustomed to researching via text, and they feel more comfortable contacting companies via text as well.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
The environment for companies <\/span>providing<\/span> customer service is also changing. The environment has shifted from one in which customer service was <\/span>provided<\/span> mainly through<\/span> call centers to one in which center operations, including work-at-home operations, are <\/span>required<\/span>. In this respect, chat support can be handled even in the limited Internet and PC environments of home-based operators.<\/span><\/span>\u00a0<\/span><\/p>
Chat responses are considered less stressful than telephone responses. Next-generation chat messaging is asynchronous and does not require speedy replies. You can spend ample time researching and checking with your SV without feeling pressured. As a result, turnover in the customer service department is reduced.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tChat Channels Needed for Non-Voice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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AI chatbot is a channel that responds to chats while learning and making decisions on its own. It is good at responding 24 hours a day, 7 days a week, 365 days a year, confirming the content of the customer’s inquiry, and assigning the inquiry to the most <\/span>appropriate person<\/span>. What they are not so good at is deciphering long sentences and responding in context.<\/span><\/span>\u00a0<\/span><\/p>
Manned chat is a service in which a human representative responds to inquiries via chat, unlike AI chatbots, which can respond to <\/span>difficult questions<\/span> from customers. It can accept multiple questions at the same time and respond with contextual understanding. The drawback is that you need to assign a person to handle the chat, and it is not available outside of business hours.<\/span><\/span>\u00a0<\/span><\/p>