Cookieless Future: How to Achieve Personalization
Cookieless advertising has presented many marketerers with a dilemma. Consumers are increasingly demanding personalized services from companies while at the same time expecting protection of their personal information.
How can companies understand their customers’ needs and provide the personalization they demand in preparation for the cookieless future? One innovative solution is to build the customer privacy information that companies need into the customer experience. Simply put, have an AI chatbot ask them.
Communication Business Avenue has been helping some of the world’s largest companies to integrate call center systems and digital communication tools for the past 16 years.
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Consumer Trend Predictions for 2022
Check out McKinsey’s latest report on e-commerce. Consumers are using digital more in the past year than in the past 10 years combined. Real, digital, and virtual experiences are blending together more than ever.
Why personalization is so hard to achieve
Since 2018, Apple’s Safari is increasingly regulating 3rd party cookies and measurement; Google Chrome will also regulate 3rd party cookies in 2023 (though this decision has been pushed back to 2024). All the signs suggest that a cookieless future is set to become a reality.
- Masked data
- Homomorphic encryption
- Secure forms
AI Chatbots - the key to personalization in the cookieless future
- Protect customer privacy
- Increase revenue
- Increase conversion rates
- Increase customer loyalty